Tag Archives: Commercials

Dogs Dominate Super Bowl Commercials

PITTSBURGH (KDKA) – Regardless of what you thought of Super Bowl, there are always the commercials.

This year, those very expensive ads went gone to the dogs.

Early results suggest Doritos has two winners in the chase for super spots.

The commercial called “Man’s Best Friend features a Great Dane bribing his owner with a bag of Doritos to keep quiet about what happened to the cat.

A second spot with a baby in a sling also placed consistently in the top five.

In the dog-eat-dog world of advertising, a rescue dog named Weego fetches beer from the fridge for Bud Light.

Sketchers and Volkswagen also counted on canines to push their product.

A cute little dog sporting Sketchers’ new running shoe beat the greyhounds at the dog track.

Meanwhile Volkswagen featured a dog working out for months to fit through the doggie door to chase the new VW Bug.

Another popular spot came from the makers of M&M’s pushing its new line of chocolates.

Regardless of your favorite, they weren’t cheap to get on the air.

Thirty seconds set advertisers back $ 3.5 million so all of them hope they didn’t end up with a dog on their hands at the end of the big night.


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Filed under: Entertainment, Local, News, Super Bowl XLV Tagged: Ads, Commercials, Dogs, Rick Dayton, Super Bowl XLVI

Source: CBS Pittsburgh » Steelers

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Advertisers Hope For Big Splash With Super Bowl Commercials

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PITTSBURGH (KDKA) – Super Bowl XLVI kicks off Sunday in Indianapolis between the New York Giants and New England Patriots.

However, commercials are already being cranked out in preparation for kickoff.

Even though the Steelers are not in this year’s Super Bowl, they say they are going to play the game in Indianapolis nonetheless.

For advertisers, they say this is their time to shine.

Familiar faces are back, like the E-Trade baby who now plays the best man.

At $ 3.5 million per 30 second spot, even Super Bowl veteran Coca-Cola utilizes its logo and interactive polar bears talking about the game as it happens.

However, Honda may be rolling the dice with its spot that features a grown-up Matthew Broderick reliving his days as Ferris Bueller.

The full three-minute commercial mirrors the 1986 cult favorite comedy. The question is, will it play with generations who never saw the original?

Rival Chevrolet is also turning to comedy to sell its new Camaro.

The Chevrolet spot is really fully especially seeing as the parents put the big red bow on a dorm refrigerator for their son instead of the yellow car.

Exactly how well that money is spent is determined by how memorable the spots are with viewers and it could take weeks to determine which ones are the real winners on Super Sunday.


More Local News
More Super Bowl XLVI Coverage
More Reports From Rick Dayton

Filed under: Local, News, Super Bowl XLV, Syndicated Local Tagged: Ads, Commercials, Matthew Broderick, Super Bowl XLVI, Television

Source: CBS Pittsburgh » Steelers

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