I think ranking sites are also part of the problem. A fan finds a ranking site uses it as the end all be all.
Ben commands top money... is he ranked in the top 5 of any QB stats? Maybe, but probably not that many.
Pouncey will command top money because the people in our FO who see him every day, his teammates, coaches and coaches around the league who watch film think he is one of the best. What else does a player need when his coaches and his peers think he is a premium player? You think our FO is pulling out a ranking site to try and knock down his asking price? I don't.