We don't meet either of the opt-out criteria (new coach or in the playoffs for 2 years in a row). I'm sure the league and HBO would love be able to show a team with huge following like the Steelers, since the ratings would be through the roof.
http://profootballtalk.nbcsports.com...no-one-offers/League will pick a Hard Knocks team if no one offers
Posted by Darin Gantt on October 8, 2013, 12:00 PM EDT
The NFL is still hoping teams volunteer to be the subject of Hard Knocks. But they’re now willing to volunteer someone if no one steps up.
According to Ian Rapoport of the NFL Network, NFL owners passed a rule which would allow the league to pick a subject for the HBO/NFL Films reality show if no one offered, which will keep the popular show running.
Colleague Albert Breer added that teams with new coaches, or teams which made the playoffs two years in a row could decline.
Many franchises have made it clear they want no part of the behind-the-curtain treatment, but the league has now made it clear somebody’s doing it, whether they like it or not.