I'll address it. Ben dominated 3rd down last season.
He's also had success on 3rd down for YEARS.
Haley's offense last season had Ben at 7.3 yards per attempt. The second lowest of his career after the 4 game swoon in 2008 and bad weather.
But you don't win in this league trying to win on one down. It's leads to predictability, it leads to defenses teeing off, and it leads to injuries.
Oh wait, that's exactly what happened isn't it?