I think you need the threat of the longball but you don't have to use it that often. I think you do much more waering down a defense but a consistent and effective short passing game which gets the LBs turning their backs to the LOS. This in turn keeps them off your QB and opens up lanes for the running game.
The longball is a low percentage play and while your WR is coming all the way back up field the defense gets time to reset and sub. Much harder to do when you are running a high tempo short passing attack.
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