Ben uses the pump fake to get DBs out of position. He is probably the best in the league right now at the pump fake. In the SB against Arizona Ben used the pump fake to move a defender towards Moore which opened a hole for Holmes. Holmes made a move that caused the defender to fall and get the YAC. However, if not for Ben's pump fake Holmes would not have been open or even if Ben fit the ball into him he probably would have been tackled immediately.
I don't know how you can decide who did more on the play. I think that's why they call football a "team" game.
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