well, ive never heard it before and ive been around sports for 35+ years.
i just think that it is funny how fans embrace something made up like this just because they are fans of a team or coach.
i can only imagine how many 'fans' would be saying 'We havent made many jammykazookieboolahlah plays lately', just because tomlin made it up.
Mike Tomlin didn't invent it. I've heard it before I ever heard of Mike Tomlin but some will take any opportunity to find a way to criticize him.