Though I'm no fan of Goodell, I think this policy is a good one. Holding the franchise accountable will help fortify the type of behavior you'd like to see out of the players. Let's face it, its not like professional athletes are being groomed from choir boys. And if fining the players then subsequently fining the organization will help towards keeping the antics down to a dull roar, then why not? 200,000 K is pennies in comparison to what dollars are generated by an organization in a single season. When the Patriots were caught cheating, a lot of individuals felt the fine wasn't hefty enough. We can't have it both ways. This kind of backlash was what I was afraid of when all this started going down. The embarrassment isn't bad enough, let's throw some salt on the wound.