On ESPN News, Terry Bradshaw revealed a very strained relationship with Ben. He stated Ben was pissed at him for offering the advice to park his motorcycle before the accident. He went on to say that ever since then Ben has disliked him and he's learning to dislike Ben.
It was obvious that Bradshaw thinks very little of Roethlisberger. He did mention something about Ben wanting to break his records and blew it off like he didn't care, but I don't think Bradshaw was motivated by jealousy. He genuinely dislikes the guy.
Personally, I think it will ultimately cost him and taint whatever he does accomplish in this league if he doesn't change. The growing-up and getting smart part is obvious - another black-eye and he's likely getting the Santonio treatment. But Ben also needs to stop being such a huge douchebag (allegedly) if he wants to be fully embraced by the fans and be defined by his on-field accomplishments.
That said, as long as he wins games I really don't care if he has the personality of Eric Cartman. Sure, it would be nice if Ben could become that guy we all love to root for and kids can look up to, but at the end of the day, I'll take the wins regardless.