The "Punxsutawney Polamalu" Super Bowl ad was the one promoting this show (6 more weeks of football).
The first episode was a behind the scenes look at Kickoff Weekend at Heinz Field.
In case you were wondering, there was very little actual football content. Most of it was highlighting the backstage coordination of the Tim McGraw and Black Eyed Peas concert at Point State Park, such as how Fergie's makeshift dressing room did not have a roof, so guys manning the lights could look down at her getting undressed (although there was a little bit about Rod Woodson getting down onto the field to get his Hall of Fame ring at halftime) and they followed around one of the NFL Films cameramen during the game itself.
In case you are interested, you can set your DVR's for the replay at 2:00 a.m.