Polamalu to appear during Super Bowl -- in ad
Wednesday, January 13, 2010
Steelers safety Troy Polamalu may have missed most of the regular season but he'll still be a part of this year's Super Bowl, even if his team won't be playing.
The cable channel, truTV, said it's planning to include Mr. Polamalu in a spot touting "NFL Full Contact," a new show promising a behind-the-scenes view of professional football. truTV had been Court TV until it was renamed in 2008.
The Super Bowl ad is scheduled to appear during the second quarter, before the two-minute warning, according to the announcement.
Last year, Mr. Polamalu was featured in a Coke Zero ad that aired during the Super Bowl. He was also, of course, on the team that won.