I was just checking the listings on ESPN360 because I thought I might watch a soccer game this afternoon and I see that they are running Pop Warner games today.
I guess in some ways it is the same as running the LLWS but the difference to me is that virtually every kid plays little league at some point (including a fair percentage of girls). I don't think many people watch the LLWS purely for the sporting excellence. There is a factor of nostalgia there that gets people to watch it.
I thought ESPN carrying HS football was sort of pointless -- but this takes the cake, IMHO.