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hawaiiansteel
04-14-2011, 02:23 AM
Roethlisberger continues image makeover

April, 13, 2011
By James Walker

http://a.espncdn.com/photo/2011/0413/nfl_roethlisberger_sy_576.jpg

After a tumultuous 2010 offseason, Pittsburgh's Ben Roethlisberger has rebounded nicely.

One year ago Ben Roethlisberger was the talk of the NFL for all the wrong reasons. The Pittsburgh Steelers' franchise quarterback faced his second sexual assault allegation in two years in addition to a huge image crisis.

Roethlisberger's public persona was so much in the dumps that even controversial rapper Eminem ripped the embattled quarterback in one of his songs.

Endorsements dried up and a suspension was looming. Roethlisberger quickly went from hero to villain in Pittsburgh, and the Steelers were not happy about it. Not only that, Roethlisberger and the Steelers missed the playoffs in 2009 and flopped in defense of the team's sixth championship.

Down to his last strike, you wondered if Roethlisberger could recover. But one year later that dark cloud has lifted, and Roethlisberger has done a great job in a short time of getting his life and image back on track.

On the field, Roethlisberger was within a touchdown drive of winning his third Super Bowl, which certainly sped up the process. But off the field he put a genuine effort into becoming a better teammate and more personable. In another significant step in Roethlisberger's life, he's getting married to his fiancé, Ashley Harlan, on July 23.

Now Roethlisberger is having a very quiet offseason for the first time in years, and that is exactly what he needs to continue his successful transformation.

"I think he's done a good job," said Chris Rosica, who is head of Rosica Public Relations in New Jersey, which specializes in image consulting for celebrities. "It's clearly been his actions that have led to the alteration in his image, and that's important."

George Regan, who is chairman of Regan Communications Group in Boston, agrees that Roethlisberger has done a lot to improve his image over the past 12 months.

"Whoever has been advising him has done a very good job," said Regan, whose company was recently rated the ninth-largest public relations firm in the nation. "And I believe that Roethlisberger's been very genuine and has gone through a lot of growing pains. Now he's finally starting to grow up."

How far has Roethlisberger come since last April? Here is a sample of what Steelers fans in our community had to say about Roethlisberger one year ago:

"Roethlisberger cannot be trusted to do what is right for the Steelers," said James Elias from Denver. "He is extremely immature and egocentric, not to mention sleazy. He considers himself first, second, and always. The Steelers are not to be considered."

"I'm embarrassed," Clive from Pittsburgh said. "I'm embarrassed that my team, as class act a franchise as there is in all of sports, has been blemished by his lack of intelligent decision-making.”

"I will always be a Steeler fan, but unless Big Ben changes I'll never be a fan of his," wrote Paul Rainey of Youngstown, Ohio.

"Ben has a proven track record of poor judgment and questionable behavior,” said Pete Ellenzweig of Portland, Ore. "The Steelers gave Roethlisberger a long-term contract worth over $100 million. All they have asked in return is that he lead on the field, act responsibly in public and uphold the good reputation of the organization. Ben has failed two of these three expectations miserably."

Since then Roethlisberger has done and said all the right things. Certainly there will be a sector of people not willing to forgive and forget Roethlisberger's prior transgressions. But in the past year he hasn't given anyone additional ammunition.

Teammates have praised Roethlisberger's newfound demeanor, and he has done a lot of charity work in Pittsburgh as well. Roethlisberger hinted last season that it would be his goal to set a much better example in the future. So far, so good for the two-time Super Bowl winner.

"I absolutely want to be the leader this team deserves, valued in the community and a role model to kids," Roethlisberger said last year. "I have much work to do to earn this trust. And I'm committed to improving and showing everyone my true values."

According to image consultants, the general public is often very forgiving and enjoys a good redemption story. Roethlisberger, Philadelphia Eagles quarterback Michael Vick and professional golfer Tiger Woods are among the biggest athletes who have been celebrated for making good strides toward restoring their images following recent scandals.

Roethlisberger lost many of his endorsements last year. But Rosica believes the quarterback is on his way to becoming marketable again.

"Now is the ideal time for a company to come back, as long as they are confident he's going to [stay out of trouble], be tactful in his words and his actions and be consistent with what he's demonstrated over the past year," Rosica said. "This season is the time. If I'm a corporate sponsor, I would be looking at that."

The general sentiment is that Roethlisberger is doing a good job, but his image remains a work in progress. For athletes in the public eye, a fractured reputation cannot be fully restored in one year. Roethlisberger also cannot afford any additional mishaps.

This week we asked Rosica what type of grade Roethlisberger deserved for this past year, considering the tough circumstances.

"Frankly, I'd give him a B-plus," Rosica said. "While there certainly are other things he could have done, he's done the most important things, which are to stay focused, perform his job and be acutely aware of his words and his actions."

http://espn.go.com/blog/afcnorth/post/_ ... e-makeover (http://espn.go.com/blog/afcnorth/post/_/id/26468/roethlisberger-continues-image-makeover)

RuthlessBurgher
04-14-2011, 10:14 AM
How far has Roethlisberger come since last April? Here is a sample of what Steelers fans in our community had to say about Roethlisberger one year ago:

"Roethlisberger cannot be trusted to do what is right for the Steelers," said James Elias from Denver. "He is extremely immature and egocentric, not to mention sleazy. He considers himself first, second, and always. The Steelers are not to be considered."

"I'm embarrassed," Clive from Pittsburgh said. "I'm embarrassed that my team, as class act a franchise as there is in all of sports, has been blemished by his lack of intelligent decision-making.”

"I will always be a Steeler fan, but unless Big Ben changes I'll never be a fan of his," wrote Paul Rainey of Youngstown, Ohio.

"Ben has a proven track record of poor judgment and questionable behavior,” said Pete Ellenzweig of Portland, Ore. "The Steelers gave Roethlisberger a long-term contract worth over $100 million. All they have asked in return is that he lead on the field, act responsibly in public and uphold the good reputation of the organization. Ben has failed two of these three expectations miserably."

A sample Steeler fans in our community? He picked one guy from Pittsburgh, then 3 others from Colorado, Oregon, and Ohio. Apparently, Pittsburgh's an awfully large community.

Oviedo
04-14-2011, 10:25 AM
I think it is less of an "image makeover" than going back to who he really was all along.

feltdizz
04-14-2011, 10:34 AM
I think it is less of an "image makeover" than going back to who he really was all along.

anyone with a greasy mullet has to act a fool in a bar. Isn't that what a mullet is for? :wink:

RuthlessBurgher
04-14-2011, 12:31 PM
I think it is less of an "image makeover" than going back to who he really was all along.

anyone with a greasy mullet has to act a fool in a bar. Isn't that what a mullet is for? :wink:

After the Millegeville bathroom fiasco, he had to rid himself of anything that even remotely suggested "Party In The Back" even if it was only an awful hairstyle. :wink:

aggiebones
04-14-2011, 01:16 PM
99.99% of us will never meet him, so its irrelevant. We would like him to not bring negative media attention to our team, whether its fake or not. Whether he did anything illegal or not behind closed doors, we prefer for it not to be blasted from the rooftops.
So keeping a better profile is important for everyone.
We mocked the Cowboys for their transgressions and while many were proven in court, many were let go. I don't want an image similar to the Cowboys for my team.

When my friends call them American's team and I say, "yea, South America.' I want their drug issues and general debauchery to stand alone. Don't take away my slam about Dallas. Please.

Shawn
04-14-2011, 03:20 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

Djfan
04-14-2011, 05:53 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

It did me, too. Just not as famous, I guess.

Shawn
04-14-2011, 06:09 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

It did me, too. Just not as famous, I guess.

Oh, I understand this from personal experience as well. It's why I recognize it when I see it. It took a major boot in my pants for me to wake up and change. Some of us are just hard headed like that.

Djfan
04-14-2011, 06:32 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

It did me, too. Just not as famous, I guess.

Oh, I understand this from personal experience as well. It's why I recognize it when I see it. It took a major boot in my pants for me to wake up and change. Some of us are just hard headed like that.


It's one of the reasons I felt it necessary to protect the guy in the beginning - I needed that and got little of it. It sucks.

siss
04-14-2011, 06:55 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

It did me, too. Just not as famous, I guess.

Oh, I understand this from personal experience as well. It's why I recognize it when I see it. It took a major boot in my pants for me to wake up and change. Some of us are just hard headed like that.


It's one of the reasons I felt it necessary to protect the guy in the beginning - I needed that and got little of it. It sucks.
Who can blame the guy? If you were in the same situation he was at 22 would you have had a very similar reaction?
Why buy the cow when the milk was free and in Ben's case he had the milk handed him on a silver platter.

Shawn
04-14-2011, 07:42 PM
I think it is less of an "image makeover" than going back to who he really was all along.

I think he is getting back to his spiritual roots. And in that process is maturing. Sometimes it takes a kick in the pants for that to happen.

It did me, too. Just not as famous, I guess.

Oh, I understand this from personal experience as well. It's why I recognize it when I see it. It took a major boot in my pants for me to wake up and change. Some of us are just hard headed like that.


It's one of the reasons I felt it necessary to protect the guy in the beginning - I needed that and got little of it. It sucks.

Without getting into spiritual things on a Steelers board, lets just say that things are brought into our lives to bring us to maturity. Some listen and some don't. I'm very happy that Ben listened.

Shawn
04-14-2011, 07:45 PM
To siss...I can't even imagine that kind of temptation. Being a single man, every one telling you that you are the man, winning SBs, millions upon millions, women everywhere wanting to be with you. I think there are very few men who could have withstood that kind of temptation. I certainly understand. I don't judge Ben. What happened is in the past. If he can move foward, I think the fans should as well.

Djfan
04-15-2011, 03:40 PM
To siss...I can't even imagine that kind of temptation. Being a single man, every one telling you that you are the man, winning SBs, millions upon millions, women everywhere wanting to be with you. I think there are very few men who could have withstood that kind of temptation. I certainly understand. I don't judge Ben. What happened is in the past. If he can move foward, I think the fans should as well.


$$$$$


Maybe this is why sages have spoken for eons about the virtues of being the little guy.

feltdizz
04-15-2011, 03:56 PM
To siss...I can't even imagine that kind of temptation. Being a single man, every one telling you that you are the man, winning SBs, millions upon millions, women everywhere wanting to be with you. I think there are very few men who could have withstood that kind of temptation. I certainly understand. I don't judge Ben. What happened is in the past. If he can move foward, I think the fans should as well.

Does this apply to all the NFL athletes or just Ben? 80% of NFL athletes come from very poor areas and get a ton of money and while they aren't all winning SB's they are still "winning" compared to the average Joe.

Djfan
04-15-2011, 04:20 PM
To siss...I can't even imagine that kind of temptation. Being a single man, every one telling you that you are the man, winning SBs, millions upon millions, women everywhere wanting to be with you. I think there are very few men who could have withstood that kind of temptation. I certainly understand. I don't judge Ben. What happened is in the past. If he can move foward, I think the fans should as well.

Does this apply to all the NFL athletes or just Ben? 80% of NFL athletes come from very poor areas and get a ton of money and while they aren't all winning SB's they are still "winning" compared to the average Joe.


It applies to anyone with a weiner.

hawaiiansteel
04-17-2011, 03:02 PM
Ben Roethlisberger gets painful daily reminder in bathroom

Posted by Gregg Rosenthal on April 17, 2011

http://nbcprofootballtalk.files.wordpress.com/2011/04/b-roethlibergtomlin.jpg?w=232

Getty Images

Ben Roethlisberger’s bathroom activities are once again in the news. This time, he won’t get in any trouble for it.

Ed Bouchette of the Pittsburgh Post-Gazette reports that Roethlisberger put the nameplate from his most recent Super Bowl appearance in his bathroom, a fitting spot to commemorate the crappy end to his season.

“To see that every day is just motivation for me to work out, to bust my butt to not let it happen again because I want to be a champion. And, right now, I’m not a champion,” Roethlisberger said.

Roethlisberger’s goal now is to win more Super Bowls than any other quarterback.

“I want to get one more than anybody else,” he said. “This would have been a great step, but now I feel I took a step back. This will haunt me until I can win another one. And it’ll still probably haunt me a little bit. But until I win another one, it’ll haunt me a lot.”

Big Ben seemed to slip into some bad habits after his second title, so perhaps the loss will help to keep him hungry and focused during this stage of his career.

“The first loser, and that kills me. Until I can get back to that point, I want to remember the pain, and it’s going to burn in me until we can get back and win one,” Roethlisberger said.

Roethlisberger keeps the nameplates from his two championships along with other memorabilia in a game room in his house. The Super Bowl XLV nameplate will stay in the bathroom, a daily reminder about finishing No. 2.

http://profootballtalk.nbcsports.com/20 ... -bathroom/ (http://profootballtalk.nbcsports.com/2011/04/17/ben-roethlisberger-gets-painful-daily-reminder-in-bathroom/)